Jul 12, 2021
When COVID-19 took hold in early 2020, the grocery industry found itself facing an unprecedented rate of change. Brands and retailers were suddenly forced to navigate near-constant shifts in customer behavior and consumer sentiment.
As shoppers’ habits, preferences and norms continue to evolve even as the pandemic...
Jan 26, 2021
Nov 23, 2020
On this special Thanksgiving episode of The Uplow’d, we welcome guests Erika Penrose and Logan O’Neil to discuss the recent research completed by 84.51° on consumers’ perceptions about COVID-19. We’ll discuss how shoppers’ attitudes about the pandemic have evolved over time since the outbreak, and how brands...
Oct 26, 2020
On this episode, guests Kelsey Crookes and Peter Johnson talk about the shift of grocery shopping from in-store to online. We’ll chat about the partnership between Kroger Precision Marketing and Microsoft PromoteIQ that is helping brands win business in today’s digital aisles. We also a shine a light on important...
Sep 29, 2020
Today on The Uplow’d, we welcome Julie Emmett, Jessica Mahan and Eric Wolfe to discuss an in-store test conducted on behalf of the Plant Based Foods Association to uncover how Kroger shoppers are responding to plant-based meat products across the midwestern U.S. We’ll learn about the surprising results of this test,...