Dec 19, 2019
In this episode of The Uplow’d, we welcome Director of Kroger Merchandising, DSD & Alcoholic Beverage, Mike Wessel. Mike gives us the low down on the 84.51° New Item Concept Screener (NICS) tool, and how it provides insight into how well a new product might resonate with customers before it ever hits the shelves....
Data Science Innovation in Personalizing the Customer Experience (PTCE) with guest Lauren Littlejohn
Nov 25, 2019
On this episode, we welcome Director of Data Science for Kroger Precision Marketing, Lauren Littlejohn, to discuss DS Innovation in PTCE. As a founder of KPM, Lauren shines light on all the ways 84.51° makes every interaction customers have with Kroger and its suppliers as relevant as possible.
Lauren Littlejohn is a...
Oct 28, 2019
On this edition of The Uplow’d, our host Dan O’Keeffe sits down with Lead Consultant - Product, Strategy and Innovation for 84.51°, Kate Cullen. We discuss the Kroger app, and all the ways it helps to personalize shoppers' customer experience, including in-store enhancements such as digital shelf edge...
Sep 24, 2019
84.51° Data Scientist Greg Anderson joins us on this episode of The Uplow’d to discuss Spatial Analysis. We’ll learn about this cutting edge data science that helps Kroger plan new store locations, existing store remodels, and where an Ocado hub or spoke will perform best.
Aug 27, 2019
This month, Dan is joined by 84.51° Lead Consultant for Kroger Merchandising, Alex Trott, to discuss Kroger’s Natural and Organic brands. We’ll discover how Kroger selects the natural and organic brands for its stores, as well as what Kroger does differently to make these premium products more accessible to all...