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The Uplow'd By 84.51°

Dec 19, 2019

In this episode of The Uplow’d, we welcome Director of Kroger Merchandising, DSD & Alcoholic Beverage, Mike Wessel. Mike gives us the low down on the 84.51° New Item Concept Screener (NICS) tool, and how it provides insight into how well a new product might resonate with customers before it ever hits the shelves....