Jan 26, 2021
On this first episode of 2021, we welcome Barbara Connors, VP
of Commercial Insights, to discuss the warm summer
months ahead, and the consumer trends that CPGs can
expect as we head into the second year of COVID-19 and the
impact the vaccine roll out may have on consumers. Barbara walks us
through the research the Commercial Insights team has
completed to shed some light on what is shaping up to be a Summer
of Celebrations.
To read more about our Summer of Celebrations,
visit 8451.com/summer2021.
As VP of Commercial Insights for 84.51°, Barbara is
responsible for building relationships with more than 1400 clients
across CPG, media & shopper marketing agencies, food associations,
food marketers, product licensors and more to leverage 84.51°’s
best-in-class insights solutions to drive sustainable growth for
their business. She holds a Master of Marketing Research
and a Bachelor of Business Administration in Marketing from the
University of Georgia.