Jul 12, 2021
When COVID-19 took hold in early 2020, the grocery industry found itself facing an unprecedented rate of change. Brands and retailers were suddenly forced to navigate near-constant shifts in customer behavior and consumer sentiment.
As shoppers’ habits, preferences and norms continue to evolve even as the pandemic...
Nov 23, 2020
On this special Thanksgiving episode of The Uplow’d, we welcome guests Erika Penrose and Logan O’Neil to discuss the recent research completed by 84.51° on consumers’ perceptions about COVID-19. We’ll discuss how shoppers’ attitudes about the pandemic have evolved over time since the outbreak, and how brands...
May 26, 2020
On this episode of The Uplow’d, we welcome Senior Researcher Natalie Wozniak to talk about her role on 84.51°’s Consumer Research Team and some of the qualitative research that they undertake. We’ll learn about how her work on the Foundational Research Pillar answers fundamental questions about our customers and...
Aug 27, 2019
This month, Dan is joined by 84.51° Lead Consultant for Kroger Merchandising, Alex Trott, to discuss Kroger’s Natural and Organic brands. We’ll discover how Kroger selects the natural and organic brands for its stores, as well as what Kroger does differently to make these premium products more accessible to all...